There are some things Mira Mesa Automotive customers should know about automotive service and repair. First and foremost, Mira Mesa Automotive cares about you and your family’s safety. And they really appreciate your business. Mira Mesa Automotive wants to build a trusting relationship that becomes the foundation for a mutually beneficial experience for years to come.
Building on that foundation, there are some things that would help you understand the auto service and repair business better. First, it can be really hard to fix cars. The days of shade tree mechanics in are long gone. The majority of automotive systems are computerized. It takes a lot of training and very expensive equipment to diagnose and repair modern vehicles.
The technicians that work at Mira Mesa Automotive need extensive computer training – not just how to run the diagnostic systems, but also searching for the right parts, networking with other technicians to help them with a difficult problem and pulling together a job order that makes sure that each step of the process is addressed.
The threshold for getting started as a technician gets higher all the time and there is a huge commitment to on-going training every year. This training takes time and money. It contributes to business overhead. The average driver may not realize the business and environmental regulations Mira Mesa Automotive must comply with. Of course that costs money too. Like any business, overhead is a big factor.
When you go into your favorite restaurant, you don’t value the meal by what the food would cost at the grocery store. The restaurant has rent, wages, insurance, taxes, utilities, professional fees, equipment, supplies – you get the picture. The restaurant has to charge enough to not only pay for the ingredients, but for all these other things as well while making enough profit to remain in business. If you value the meal and are satisfied with your dining experience, you’ll come back and tell your friends.
It’s the same for Mira Mesa Automotive. The value of its service is not the cost of the parts they replace, but in your satisfaction with the results. If they deliver a good product at a fair price, customers are happy to see them succeed as a business.
Your team at Mira Mesa Automotive loves to see customers whenever they come in, but they would much rather see them three or four times a year for routine maintenance than once a year on a tow truck. They want to work together with you to avoid breakdowns.
Tell your friends and family to go into Mira Mesa Automotive for their scheduled maintenance too. That lowers Mira Mesa Automotive’s marketing costs and helps keep its labor rates down. That’s good for everyone.